// WIDSIX WRITTEN WORD //

Does Your Website Need a Makeover?

Having a clean, easily navigable website is essential for anything sports-related. Your website is your home base. It’s where fans of the sport, team, or athlete you represent are going to look first for any information, updates, schedules, tickets, merchandise, etc. But just because you have a website, doesn’t mean you have a successful website. We have all visited sites that look like they are stuck in the 1990’s (and if you need a visual representation of what we mean visit HERE, HERE, or HERE).  Don’t be the guy we all make fun of. Take a moment to look at your website with fresh eyes and then ask yourself these questions:

1️⃣ Is your website mobile device friendly?

Most of your audience and past, present, and future clientele are using their smartphones for the information they want. So, check out your website on a smartphone AND a tablet and see if they buttons are big enough, the text is large enough, you can navigate the way you can on desktop, and if it cuts off any of your photos or graphics.

2️⃣ Has it been 3 years+ since your site was built?

Trends in user-preferences are as changing as the seasons. Not to mention, things in the sports world move FAST. Players transfer between teams, stats get updated, schedules shift… and all within hours sometimes. So consider that, and you’ll realize that 3 years in web-time is a decade in real-life. Don’t let that much time pass between design and layout updates for two reasons: 1) users already have a predisposition to consume based on the current trends in sports and 2) the longer you go between updates, the more work needs to be done which can take both a time and a financial toll on the process.

3️⃣ Does your website align with your current brand?

Has your team, athlete, or client changed their logo? Their slogan? What about a shift in brand identity? Any changes to the structure (or business plan) that happens with the team or individual should be reflected on the site. Even if it seems minor, UPDATE!

4️⃣ Are your social icons prominently visible?

Social Media is the mouth-piece of your sport, and a where most of the world lives and breathes. Make sure any and all of the links to your social media platforms are prominent on your site. This will build community on those places, and also keep you up to date with user-consumption habits!

5️⃣ Is it easy to navigate between pages?

Hansel and Gretel taught us a long time ago to leave breadcrumbs in order to get back to your home. Your website should be designed in the same mentality. If you cannot easily get back to the previous page, or even to the homepage, users will be frustrated and abandon your site. Avoid this at all costs!

We live in a digital age, and first impressions are still just as important as ever. If your website is not the best representation of your brand, quality, and offerings that it can be, you may not get a second chance to win that person back. Luckily, sports fans are pretty forgiving, but that doesn’t mean the work you put in to your digital imprint isn’t absolutely crucial. If this list stirred something in you and you’re itching for more information, our Scottsdale based full-service sports marketing agency is here to help! Hit us up HERE! We have all visited sites that look like they are stuck in the 1990’s (and if you need a visual representation of what we mean visit HERE, HERE, or HERE).  Don’t be the guy we all make fun of. Take a moment to look at your website with fresh eyes and then ask yourself these questions:

1️⃣ Is your website mobile device friendly?

Most of your audience and past, present, and future clientele are using their smartphones for the information they want. So, check out your website on a smartphone AND a tablet and see if they buttons are big enough, the text is large enough, you can navigate the way you can on desktop, and if it cuts off any of your photos or graphics.

2️⃣ Has it been 3 years+ since your site was built?

Trends in user-preferences are as changing as the seasons. Not to mention, things in the sports world move FAST. Players transfer between teams, stats get updated, schedules shift… and all within hours sometimes. So consider that, and you’ll realize that 3 years in web-time is a decade in real-life. Don’t let that much time pass between design and layout updates for two reasons: 1) users already have a predisposition to consume based on the current trends in sports and 2) the longer you go between updates, the more work needs to be done which can take both a time and a financial toll on the process.

3️⃣ Does your website align with your current brand?

Has your team, athlete, or client changed their logo? Their slogan? What about a shift in brand identity? Any changes to the structure (or business plan) that happens with the team or individual should be reflected on the site. Even if it seems minor, UPDATE!

4️⃣ Are your social icons prominently visible?

Social Media is the mouth-piece of your sport, and a where most of the world lives and breathes. Make sure any and all of the links to your social media platforms are prominent on your site. This will build community on those places, and also keep you up to date with user-consumption habits!

5️⃣ Is it easy to navigate between pages?

Hansel and Gretel taught us a long time ago to leave breadcrumbs in order to get back to your home. Your website should be designed in the same mentality. If you cannot easily get back to the previous page, or even to the homepage, users will be frustrated and abandon your site. Avoid this at all costs!

We live in a digital age, and first impressions are still just as important as ever. If your website is not the best representation of your brand, quality, and offerings that it can be, you may not get a second chance to win that person back. Luckily, sports fans are pretty forgiving, but that doesn’t mean the work you put in to your digital imprint isn’t absolutely crucial. If this list stirred something in you and you’re itching for more information, our Scottsdale based full-service sports marketing agency is here to help! Hit us up HERE!

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  • #ClientSpotlight ➡️ Put your hands up if you want to be a part of @keelyscamp ! Hundreds of young women come together on Mt. Hood every summer to ski at the first ski racing camp for girls in North America 🙌 #WIDSIXSports
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  • It's all fun and smiles when you're at @keelyscamp 😀🙌 #Clientspotlight #WIDSIXSports .
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#skicamp #girlsmovingmountains #skigirls #skigirlsrock #skiingfun #skiingday #skiingcamp #skiingislife #skiingtime #skiingpowder
  • #ClientSpotlight ➡️Ski clinic in session✅This young generation of female skiers is being coached by none other than @brennakelleher , who was recently featured on the PSIA First Chair Podcast 👏 #WIDSIXSports
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  • The Alabama Crimson Tide came out on top with the most NCAA National Football Championship wins of the decade, taking 5 out of the 10 games of the 2010's.🏈🏆 #WIDSIXSports
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#alabama #rolltide #crimsontide #rolltideroll #alabamafootball #alabamalife #bamafactor #alabamafbl #bama #collegefootball #nationalcollegefotball
  • The top best team logos of the decade.🙌 Which one is your favorite? #WIDSIXSports #sportsbranding .
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#sportsmarketing #sportsbrand #branding #brandyourself #sportsbrands #sportsmarketingagency #sportster #marketingagency #digitalmarketing
  • The #1 best logo of the 2010's went to @philaunion 🙌 Philaunion outshone the rest this past decade. 💯A well-designed, unique logo is important when it comes to your brand. It's usually what people will notice first (and first impressions are everything!) #WIDSIXSports .
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#logo #sportslogo #sportsbranding #sportsmarketing #sportsbrand #sportsteam #DOOP #philaunion #sportslogos #sportslogoinpspiration
  • #ClientSpotlight @meltzerkarl ➡ Records are made to be broken and Karl proved just that‼ In record time Karl ran the Appalachian Trail in 45 days, 22 hours, and 38 minutes.👏 #WIDSIXSports
  • #ClientSpotlight @Meltzerkarl ➡46 days of running around 42 miles per day! 😮Karl is truly an inspiration, showing that with determination and hard work, you can do anything you set your mind to. 💪 #WIDSIXSports
  • #ClientSpotlight @meltzerkarl ➡ Throwback to Day 46: when Karl was in the final stretch.🏃‍♂️ He had to run 100 miles to reach the end in time to set a new Appalachian Trail thru-hike speed record.👊 #WIDSIXSports
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#hiking #running #trailrun #appalachiantrail #hikespeedrecord #hikingrecord #recordholder #recordholders #appalachian #appalachians #appalachianmountains #appalachian_explorers #appalachiantrail2019 #appalachianhikers #appalachiantrails #appalachainhike #runnerworld #runnerscommunity #runnerforlife
  • The @49ers have the 2nd best standing in the NFL this year, but does that mean they'll take it all? 🤔 Comment below if you have the @49ers winning the #superbowlliv this year⬇️🏈 #WIDSIXSports .
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