Despite Facebook’s significant scandal making headlines in early 2018, the company itself has not stopped growing even with the threat of data breaches. In fact, according to Facebook’s 2018 Fourth Quarter earnings report, the platform saw a 9% increase of daily (DAU) and monthly (MAU) active users, bringing the new average DAUs to 1.52 billion and MAUs to 2.32 billion this past year. Facebook is far from dead and buried, and they continue to churn out new updates and changes to the site that we in the marketing and advertising world need to stay on top of. Here’s a list of some of the major updates that sports marketing agencies need to know about for 2019:

ADVERTISING

Augmented Reality Ads

One of the cooler updates Facebook had been testing in 2018 is augmented reality ads. These types of ads will allow users to virtually “try on” products from their device. The first to take this technology for a test run was Michael Kors with their virtual sunglasses augmented reality advertising campaign. This type of ad is poised to be the next big thing in advertising. If you sell sports clothing or represent a team that has merchandise and memorabilia, this is an awesome update for you to take advantage of. Fans will have the ability to check out how they look in their favorite sports team’s jerseys, hats, shirts, etc before purchasing. 

Facebook Stories Ads

The new Facebook Stories ads have all of the same features we love about Instagram Stories ads: reach, brand awareness, video views, app install, conversion, traffic, lead generation, etc. While Facebook Stories hasn’t caught on as quickly as Instagram Stories, the ability to share your stories on Instagram cross-platform with Facebook should help give them the push they need. Stories are great for team or athlete updates, news, etc. If you really want to utilize Facebook stories, have the athlete or a popular member of the team you represent to send in videos you can add to your story periodically. This intimate method of communication will make fans feel like your page offers them a close, personal connection to their favorite athletes. 

CAMPAIGN MANAGEMENT

Value-Based Lookalike Audiences

Facebook wants you to tell them the value of each customer in terms of your business, then uses that information to create a Lookalike Audience that is most aligned with your designated higher value customers. By identifying and marketing to people most likely to generate higher business value, businesses can increase their return on ad spend and maximize impact over time. This is crucial in sports marketing, because it’s highly likely that fans of one sport will also enjoy watching or participating in other types of sports. By identifying people who may be interested in other clients, teams, or athletes you represent, you can “double dip” into your audiences.

Campaign Budget Optimization

Campaign budget optimization will help to distribute a campaign budget across a campaign’s ad sets. Facebook will automatically and repeatedly find the best opportunities to achieve results across ad sets.

MEASUREMENT & ANALYTICS

Facebook Attribution

The recently introduced Facebook Attribution, was released for all advertisers across the platform. Facebook says it was designed to give marketers a more holistic view of the customer journey, both on and off Facebook. They say “using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to if you were not running ads. And to gain a better understanding of your audience’s digital journey, you can use cross-device reporting to learn the device your customers engaged with your ads on as well as where they converted.”

CREATIVE TOOLS

Video Creation Kit

Facebook’s Video Creation Kit allows users to create mobile video ads using your existing photo assets, text overlays, and logos. They even offer templates based on what you’d like to accomplish with your ad, that are totally customizable.

 

Instagram

  • #ClientSpotlight ➡️ Put your hands up if you want to be a part of @keelyscamp ! Hundreds of young women come together on Mt. Hood every summer to ski at the first ski racing camp for girls in North America 🙌 #WIDSIXSports
.
.
.
.
#skicamp #femaleathletes #womenrule #powday #mthood #Shred #LiveTheMoment #BlizzardSkis #MakeItGood #LetTheOutsideIn #TecnicaSkiBoots #girlsmovingmountains #skiracing #summercamp @blizzardskis @tecnica_sports @shredoptics  @stiomountain @clifbar
  • It's all fun and smiles when you're at @keelyscamp 😀🙌 #Clientspotlight #WIDSIXSports .
.
.
.
#skicamp #girlsmovingmountains #skigirls #skigirlsrock #skiingfun #skiingday #skiingcamp #skiingislife #skiingtime #skiingpowder
  • #ClientSpotlight ➡️Ski clinic in session✅This young generation of female skiers is being coached by none other than @brennakelleher , who was recently featured on the PSIA First Chair Podcast 👏 #WIDSIXSports
.
.
.
.
#girlsmovingmountains #skiing #skigirls #skiinggirls #skitime #skiclinic #skiingseason #skiingisawesome #skiingisbelieving #powderskiing
  • The Alabama Crimson Tide came out on top with the most NCAA National Football Championship wins of the decade, taking 5 out of the 10 games of the 2010's.🏈🏆 #WIDSIXSports
.
.
.
.
#alabama #rolltide #crimsontide #rolltideroll #alabamafootball #alabamalife #bamafactor #alabamafbl #bama #collegefootball #nationalcollegefotball
  • The top best team logos of the decade.🙌 Which one is your favorite? #WIDSIXSports #sportsbranding .
.
.
.
#sportsmarketing #sportsbrand #branding #brandyourself #sportsbrands #sportsmarketingagency #sportster #marketingagency #digitalmarketing
  • The #1 best logo of the 2010's went to @philaunion 🙌 Philaunion outshone the rest this past decade. 💯A well-designed, unique logo is important when it comes to your brand. It's usually what people will notice first (and first impressions are everything!) #WIDSIXSports .
.
.
.
#logo #sportslogo #sportsbranding #sportsmarketing #sportsbrand #sportsteam #DOOP #philaunion #sportslogos #sportslogoinpspiration
  • #ClientSpotlight @meltzerkarl ➡ Records are made to be broken and Karl proved just that‼ In record time Karl ran the Appalachian Trail in 45 days, 22 hours, and 38 minutes.👏 #WIDSIXSports
  • #ClientSpotlight @Meltzerkarl ➡46 days of running around 42 miles per day! 😮Karl is truly an inspiration, showing that with determination and hard work, you can do anything you set your mind to. 💪 #WIDSIXSports
  • #ClientSpotlight @meltzerkarl ➡ Throwback to Day 46: when Karl was in the final stretch.🏃‍♂️ He had to run 100 miles to reach the end in time to set a new Appalachian Trail thru-hike speed record.👊 #WIDSIXSports
.
.
.
.
#hiking #running #trailrun #appalachiantrail #hikespeedrecord #hikingrecord #recordholder #recordholders #appalachian #appalachians #appalachianmountains #appalachian_explorers #appalachiantrail2019 #appalachianhikers #appalachiantrails #appalachainhike #runnerworld #runnerscommunity #runnerforlife
  • The @49ers have the 2nd best standing in the NFL this year, but does that mean they'll take it all? 🤔 Comment below if you have the @49ers winning the #superbowlliv this year⬇️🏈 #WIDSIXSports .
.
.
.
#49ers #sanfransisco #49ersfan #49ersfans #49ersnation #49ers4life #49ersfootball #sportsmarketing #49ersfamily #superbowl

Follow Me!

MARKETING NEED WORK?

Reach Out for a Free Quote

or stop by our spot and chat.

PHX AZ HQ / Map It!
4455 E Camelback Rd, D258
Phoenix, AZ, 85018