Having a clean, easily navigable website is essential for anything sports-related. Your website is your home base. It’s where fans of the sport, team, or athlete you represent are going to look first for any information, updates, schedules, tickets, merchandise, etc. But just because you have a website, doesn’t mean you have a successful website. We have all visited sites that look like they are stuck in the 1990’s (and…

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The sports marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up with. Just when we were starting to wrap our minds around search engine optimization (SEO), search engine marketing (SEM) popped up on the radar. These two terms have been used interchangeably, which just adds to the confusion. SEO… SEM… how…

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Email messaging is one of the best ways to reach a large audience because not only is an email fairly straightforward and quick to whip up, it’s also extremely cost-effective. But sending mass emails is only effective when you have an actual mass of people to send those emails to. And when email databases lose around 22.5% of subscribers each year, it’s one-hundred percent necessary to have a continuous flow…

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Despite Facebook’s significant scandal making headlines in early 2018, the company itself has not stopped growing even with the threat of data breaches. In fact, according to Facebook’s 2018 Fourth Quarter earnings report, the platform saw a 9% increase of daily (DAU) and monthly (MAU) active users, bringing the new average DAUs to 1.52 billion and MAUs to 2.32 billion this past year. Facebook is far from dead and buried,…

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In the world of sports and sports marketing, giving back to fans is a top priority. After all, there wouldn’t be such a presence for sports in the world if there were no sports fans. Social media contests are an amazing way to boost engagement and gain new followers. They are also just plain fun and a great way to show your appreciation to your fans. Here are some of…

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So, you’re thinking about hiring a Digital Sports Marketing Agency to whip your online presence into shape? You’re taking a step in the right direction! Taking your game from the field, track, pool, or whatever your home base may be, to the world wide web is no easy feat. But hey, seriously, don’t sweat it. If you lean on a sports marketing agency, you’re guaranteed to see results. And the…

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